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The Brief
AI ad creation with brand-tuned output, multi-format automation, and direct publishing
The Brief vs Waymark
The Brief and Waymark are both listed under Ad creative. Prices are as shown on each vendor's pricing page; the check date is in the table. On listed entry price, The Brief starts lower (from $29/mo).
| The Brief | Waymark | |
|---|---|---|
| Pricing | Freemium | Enterprise |
| Entry price | from $29/mo | from $350/mo |
| Prices on pricing page | $29/mo · $49/seat · $79/mo · $588/seat | $350/mo · $399/mo |
| Verified | Not yet | Not yet |
| Key features | Ad Studio with PSD and Figma file import, Magic Animator for timeline-based animation, Automatic resizing into hundreds of size and format variations, AI Resize for multi-format ad set production, Visual Canvas for inspiration, moodboards, and AI image/video generation, Create Agent for prompt-based ad generation and adaptation | Instant Brand Customization from a brand URL (logos, images, copy, brand info), AI scriptwriting for on-brand ad copy, Intuitive editing suite for fine-tuning scenes, text, and footage, AI voiceovers with tone and gender options, One-click Variations across aspect ratios, lengths, and languages, Automatic translation and localization of video ads |
| Platforms | API | — |
| Founded | 2026 | 2024 |
| Last checked | 2026-10-30 | 2026-10-28 |