WATI
WhatsApp Business API platform with no-code AI chatbots for support, marketing, and sales
💬 What is WATI?
WATI is an AI-powered customer engagement platform built on the WhatsApp Business API with extensions to Instagram and Messenger. It is aimed at SMB and mid-market businesses that want to convert, support, and re-engage customers on messaging channels without engineering work. The product combines a no-code chatbot builder, a shared team inbox, broadcast campaigns, Click-to-WhatsApp ads, and WhatsApp voice calling in one workspace. It is used by 16,000+ businesses in 190+ countries and holds Meta Business Partner status. Its distinctiveness is a WhatsApp-first design and a multi-channel inbox that carries conversation context between AI bots and human agents.
Who it's for
Best for: SMB and mid-market customer support, marketing, and sales teams (5–200 people) in ecommerce, edtech, and agencies using WhatsApp as a primary channel.
- Automated WhatsApp customer support and FAQ handling
- Lead capture and qualification from Click-to-WhatsApp ads
- Broadcast and promotional campaigns on WhatsApp
- Instagram DM and comment auto-replies
- Order confirmations, shipping updates, and catalog sharing via WhatsApp
Pros & cons
- Established product trusted by 16,000+ businesses in 190+ countries
- Holds Meta Business Partner status
- 7-day free trial available without a credit card
- Transparent pricing published on the site
- No-code chatbot builder accessible to non-developers
- Primarily optimized for WhatsApp; Instagram and Messenger are secondary surfaces
- WhatsApp Business API conversation charges from Meta will apply on top of WATI's own pricing
Key features
- No-code AI chatbot builder for WhatsApp, Instagram, and Messenger
- WhatsApp Business API platform with team inbox
- Broadcast campaigns with personalization
- Click-to-WhatsApp ads lead capture
- WhatsApp Business Calling (voice channel)
- Instagram DM and comment automation
- Wati AI conversational intelligence layer
- Human agent handoff with carried-over context
Pricing
Pricing compared →Prices listed on the WATI pricing page: $4.99/mo · $29/mo · $30/mo · $39/user · $40/mo · $59/mo · $89/user · $119/mo
Source: wati.io pricing page. Price checked 2026-10-22. Confirm current plans before buying.
💬 Community sentiment (from public reviews)
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Frequently asked
Does WATI offer a free trial?
Yes, the site advertises a 7-day free trial that does not require a credit card.
What channels does WATI support?
WhatsApp is the primary channel, with Instagram DMs/comments and Facebook Messenger also supported.
Is coding required to build chatbots?
No. WATI provides a no-code chatbot builder aimed at non-technical teams.