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Apollo.io

Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire

Freemium

Apollo.io vs Lusha

Apollo.io and Lusha are both listed under Lead generation. Prices are as shown on each vendor's pricing page; the check date is in the table. On listed entry price, Apollo.io starts lower (from $1.20/mo).

Apollo.ioLusha
PricingFreemiumFreemium
Entry pricefrom $1.20/mofrom $37/mo
VerifiedNot yetNot yet
Key features—B2B contact and company search with 525M+ contacts and 29M+ companies, Email and direct-dial phone number enrichment, 26 buying signals refreshed weekly (job changes, funding, hiring, leadership moves), Chrome extension for revealing contacts on LinkedIn and other sites, API for programmatic access and CRM record enrichment, MCP server for Claude, ChatGPT, and other MCP-compatible AI assistants
PlatformsChrome extension, APIChrome extension, API
Founded20262026
Last checked2026-10-252026-10-28