Lavender
AI sales email coach that scores and improves cold email copy for higher reply rates
💬 What is Lavender?
Lavender is an AI sales email coaching platform that scores and rewrites sales email copy to increase reply rates. It is built for SDRs, BDRs, and account executives who send high volumes of cold or outbound email and need data-driven feedback before hitting send. The product combines a Chrome-based Email Coach, which scores drafts in Gmail and Outlook, with Ora, an AI Sales Agent that generates email drafts trained on billions of analyzed sales messages. Lavender is differentiated by its proprietary dataset of historical sales emails and by offering both real-time coaching and generative drafting in one workflow. The company is SOC2-certified and GDPR-compliant.
Who it's for
Best for: Outbound sales teams (SDRs, BDRs, AEs) and sales leaders who want to improve cold email reply rates at scale
- Scoring and fixing cold sales emails before sending
- Drafting personalized outbound emails with AI
- Coaching junior reps on email structure and tone
- Tracking team-wide email reply performance
- Personalizing outreach using CRM data
Pros & cons
- Free Chrome extension available to install
- SOC2-certified and GDPR-compliant
- Trained on a large proprietary dataset of sales emails
- Integrates with major ESPs and sales/CRM platforms
- Dedicated plans for individual sellers, sales leaders, and broader teams
- Public pricing tiers and exact plan limits are not listed on the homepage
- Requires email provider authentication, which may need IT review at security-conscious organizations
- No native mobile experience; works through the Chrome extension in a desktop browser
Key features
- AI email scoring and real-time writing coach in Gmail and Outlook
- Generative AI email drafting via Ora (AI Sales Agent)
- Chrome extension that overlays on existing email and sales tools
- CRM enrichment for personalized outreach
- Feedback on subject line, length, tone, and personalization
- Team and leader dashboards for email performance
- Self-hosted fine-tuned LLMs plus OpenAI systems
- SOC2-certified and GDPR-compliant
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Frequently asked
Does Lavender integrate with Gmail and Outlook?
Yes, the Email Coach is a Chrome extension that works inside Gmail and Outlook.
Is Lavender free to use?
The Email Coach extension is free to install; paid plans exist for individual sellers and teams.
Does Lavender generate emails or only review them?
It both reviews (scores and coaches) and generates emails via its Ora AI Sales Agent.
Is Lavender secure for enterprise use?
It is SOC2-certified and GDPR-compliant, though some organizations may require IT review of the email provider integration.