Clearbit

Clearbit is a B2B data provider that enriches records, scores and routes leads, and reveals buying intent from website visitors. It is designed for B2B go-to-market teams (sales, marketing, and RevOps) that need clean, standardized firmographic and contact data across global markets. The platform combines public web data, proprietary sources, and LLMs to convert unstructured information into precise, normalized datasets. It is now part of HubSpot and operates as HubSpot's first native data provider. Distinctive capabilities include 6-digit NAICS, GICS, and SIC industry classification, corporate hierarchy mapping, and IP-based identification of anonymous traffic.

Best for: B2B go-to-market teams (RevOps, sales, marketing) that need firmographic enrichment and intent data

• Enriching inbound leads with firmographic and role data
• Identifying anonymous companies visiting a website
• Routing leads to the right sales rep using corporate hierarchy data
• Scoring and prioritizing leads in real time against an ideal customer profile
• Shortening web forms to improve conversion while preserving data coverage

• B2B record enrichment for leads, contacts, and accounts
• Real-time lead scoring and routing based on fit data
• Industry classification using 6-digit NAICS, GICS, and SIC codes
• Corporate hierarchy mapping (parent companies and subsidiaries)
• Normalized role and seniority standardization from job titles
• IP-based visitor identification to surface buying intent from anonymous traffic
• Dynamic form shortening that enriches missing fields from an email address
• Global coverage across countries and languages

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