Persana AI
AI sales platform unifying 100+ data sources for prospecting and outreach
💬 What is Persana AI?
Persana AI is a sales intelligence and outbound automation platform that aggregates 100+ data providers to find, enrich, and engage B2B prospects. It is built for revenue teams that want to consolidate data subscriptions, intent tracking, and personalized outreach into a single go-to-market engine. The product combines an ICP builder, 75+ live buying-intent signals, AI research agents, and CRM/email integrations to score and route leads in real time. Its distinctive angle is bundling intent data, enrichment, and AI-generated sequencing behind one subscription rather than stitching together point tools.
Who it's for
Best for: B2B sales, SDR, and RevOps teams at SMB to mid-market companies running outbound prospecting
- Building target account lists from 75+ live intent signals
- Enriching leads with contact, firmographic, technographic, and funding data
- Personalizing cold email and outbound sequences at scale with AI
- Routing high-intent prospects to the right rep in real time
- Syncing prospecting activity and lead scores into a CRM
Pros & cons
- Consolidates 100+ data providers behind a single subscription
- Combines enrichment, intent tracking, AI research, and outreach in one product
- Offers a public API for custom workflows
- Integrates with CRM, email, Slack, and ad platforms
- Featured on Product Hunt and used by teams of various sizes
- Pricing is not disclosed publicly and requires a sales demo
- Match-rate and accuracy claims are self-reported with no third-party benchmarks
- Product is in transition following the announced merger with Rox, which may affect roadmap and pricing
- Outbound automation features may overlap with dedicated sales engagement platforms, adding redundancy for some teams
Key features
- Access to 100+ third-party data providers in one platform
- AI Research Agents for company research, personalization insights, competitive intelligence, and lead scoring
- Tracking of 75+ live intent signals including job changes, funding, hiring trends, G2 reviews, website visits, and keyword intent
- ICP builder using firmographic, technographic, and behavioral signals
- Contact enrichment with email, phone, and mobile numbers
- Firmographic, technographic, and funding data enrichment
- AI-generated outreach messages and multi-step sequencing
- Integrations with CRM, email tools, Slack, and ad platforms
Pricing
Pricing compared →Prices listed on the Persana AI pricing page: $68/mo · $85/mo · $151/mo · $400/mo · $600/mo
Source: persana.ai pricing page. Price checked 2026-10-22. Confirm current plans before buying.
💬 Community sentiment (from public reviews)
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Frequently asked
What does Persana AI do?
It aggregates 100+ data sources, applies AI enrichment, and automates outbound prospecting so sales teams can identify, score, and engage high-intent leads.
Who is Persana AI for?
B2B sales, SDR, and RevOps teams running outbound prospecting who want to replace multiple data tools with a single platform.
Does Persana AI replace a sales engagement tool?
It includes AI-generated sequencing and CRM/email integrations, but teams often pair it with existing engagement and CRM tools.
Is there a free trial?
The site directs users to book a demo; no free trial is advertised on the public pages.
Is Persana AI being acquired?
The site announces that Persana is 'joining forces with Rox,' indicating a merger or acquisition.