Goodcall
AI phone agent that answers calls 24/7, books appointments, and captures leads.
💬 What is Goodcall?
Goodcall is an AI phone agent and virtual receptionist service for small businesses. It answers incoming calls 24/7, triages and qualifies leads, books appointments into Google or Outlook calendars, and pushes records to CRMs such as HighLevel. Setup is handled by an AI builder called Gabi, which writes greetings, scripts, and voices from a plain-language description of the business. The service originated inside Google in 2017 and is SOC 2 and HIPAA compliant. Pricing is a flat monthly fee starting at $79, with no per-minute charges.
Who it's for
Best for: Small business owners and solo operators (plumbers, salons, real estate agents, clinics) who need a 24/7 phone receptionist without hiring staff.
- Answering after-hours calls for service businesses
- Booking appointments for salons, clinics, and home services
- Capturing and qualifying leads for real estate agents
- Handling e-commerce order status and stock inquiries
- Triaging and routing incoming calls to the right staff member
Pros & cons
- Flat monthly pricing starting at $79 with no per-minute charges
- SOC 2 and HIPAA compliant
- Originated inside Google in 2017 and named a Twilio Startup Searchlight honoree
- AI builder (Gabi) requires no coding to set up or update the agent
- Supports both new local numbers and forwarding of an existing business number
- Callers are explicitly told they are speaking with an AI assistant
- Stock and order lookups require connecting the agent to an e-commerce/CRM system
- Limited voice selection to a small set of preset personas
- Advanced functionality (CRM sync, e-commerce lookups) depends on third-party integrations being available
Key features
- 24/7 inbound call answering
- Lead capture, qualification, and triage
- Appointment booking with Google Calendar and Outlook
- CRM integration including HighLevel
- E-commerce order and stock lookup
- Call recording and full transcription
- New local number provisioning or existing number forwarding
- Multiple selectable AI voices with custom greeting
Pricing
Pricing compared →Prices listed on the Goodcall pricing page: $79/mo · $129/mo · $299/mo
Source: goodcall.com pricing page. Price checked 2026-10-26. Confirm current plans before buying.
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Frequently asked
What is a Goodcall number?
A local phone number your AI agent answers, in the area code you choose. Every plan includes one and it works alongside an existing line.
Can I keep my existing business number?
Yes. Set up call forwarding with your phone provider so calls reach the agent when your line is busy or unanswered, or always if you prefer.
How do callers react to an AI?
Callers are told they are speaking with an AI assistant and get an immediate answer 24/7 instead of voicemail.
Is there a per-minute charge?
No. Pricing is based on the customers the agent helps each month, not call duration.